Vans Brand Anthem Parade
Joel Fox and Ross Harris - Direction and Creative Direction Produced by F360
Want to make a parade celebrating the spirit of a fun and classic Vans brand??? YES!
Vans approached Ross and I to bring this party to life. We started from the ground up, planning the parade and working on the creative with the Steve Zeitzoff and Jared Abe at Vans. We designed floats, costumes, lineups, and oversaw the construction. Vans artists were also invited to build their own floats and bring them into the mix. Dennis McNett built one of his iconic Pirate ships, we had a skateable pool float that gave good air, giant piñata head costumes of skate heros (who were also in attendance), a marching band, giant shoe costumes, walk around trees, Muno, a foot and ankle go-cart, even a mosh pit and float for band Muncipla Waste.