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Fotofafa Folerio: The best photo editor in the world!

Joel Fox - Direction / Creative Director / Writer     Music - Adam Deibert   

Produced by: David Linder and Kenny Brady   Summer 2013

Fotofafa is the premium photo processor for professional photographers. They sort, adjust and retouch to the highest standard availible. They are like fine art printers for wedding photographers. But they aren't stuck up about it! Most wedding and commercial photographers are artists in their own right and the people at Fotofafa are no different. They wanted to portray the fun nature of their services while reflecting the premium service and quality of their market.

We met late in 2012 and I presented a number of ideas and scripts. We chose the simple act of retouching for its simplicity and possibilities. While tossing around casting ideas someone noticed the Folerio in my instagram feed. I was surprised as anyone when the shy and elusive Italian agreed to come on and let us light fireworks in his face.

Filming hazards